What’s The Ordinary? / Who it’s for / How we chose / Our picks
What is The Ordinary?
The Ordinary combines research with no-frills packaging, high active ingredient concentrations, and low price points — so it certainly stands out from other beauty brands. The Ordinary’s product lineup includes skin care, hair care, full body products, and makeup that focuses on simple, science-backed ingredients.
The brand’s products are free of fillers, parabens, sulfates, mineral oil, formaldehyde (a gas used in household products like plywood and glue), and mercury (a harmful ingredient linked toTrusted Source tremors, depression, and memory issues), plus they don’t test on animals. There’s also a 365-day return policy if you try out a product and it doesn’t work for you.
Who is The Ordinary for?
People looking for products with simpler, data-driven ingredients lists may appreciate the offerings from The Ordinary.
However, because many of its skin care products are one-ingredient serums or boosters, it’s important to understand how and when to use these products — and on what skin types — so you can make an informed decision about which ones to purchase. For this reason, this brand may be geared more toward skin care savvy shoppers.
How we chose the best products from The Ordinary
In choosing our top picks from The Ordinary, we evaluated the brand’s best-selling products with the most positive user reviews and editorial distinction and recognition from leading beauty magazines.
Picks for the best products from The Ordinary
Best cleanser
Squalane Cleanser
Key ingredients: squalane (a molecule that can help skin feel more hydrated, vibrant, and healthier)
This no-soap cleanser removes makeup and dirt without irritating or stripping your skin, reviewers say. While it goes on like a balm or a thick moisturizer, it becomes an oil-like serum as you rub it on your face, meaning it won’t leave your skin feeling dry after you rinse it off.
Its main active ingredient is squalane, a super hydrating additive that when applied topically, can fight skin damage and boost collagen production.
Best toner
Glycolic Acid 7% Toning Solution
Key ingredients: glycolic acid, amino acids, aloe vera
This product uses alpha hydroxy acid (AHA) in the form of glycolic acid, an ingredient that breaks down bonds between the outer and next layer of the skin, providing smoother and more even skin. Glycolic acid is the smallest AHA, meaning it penetrates the skin easily and allows you to see its smoothing effects faster than other AHAs.
Using active ingredients glycolic acid and aloe vera, the toner gently exfoliates the skin to improve texture and brightness. Most reviewers love how it works to clear up acne and bumpiness. However, some mention that it actually made their skin break out, so it’s always good to do a patch test before applying it all over your face.
Best primer
High-Adherence Silicone Primer
Key ingredients: adaptive silicones
This primer is beloved for its blurring effect, specifically because of its ability to mask large pores and imperfections, setting the stage for flawless makeup application. Many reviewers rave about the texture of this product, but they stress that it’s important to let it dry completely before putting makeup over it so the primer doesn’t pill or flake off.
Other reviewers say it made their oily skin even oilier, so it may not be good for those with that skin type.
Best moisturizer
Natural Moisturizing Factors + HA
Key ingredients: hyaluronic acid and amino acids
This moisturizer uses ingredients naturally found in your skin (like hyaluronic acid) to boost hydration and surface smoothness. While this product can be used on all skin types, it’s best for oily or acne-prone skin because it’s a lighter moisturizer. You’ll reap the moisturizing benefits without stripping your skin, and the formula itself won’t make your skin appear even more oily.
Some reviewers say they use a heavier night cream or boost the product with a hyaluronic acid serum in the daytime to provide extra hydration.
Best mask
Salicylic Acid 2% Masque
Key ingredients: salicylic acid, charcoal, clay, squalane
This 10-minute mask effectively works to clear up acne when used once or twice a week — a small commitment for some big benefits. Reviewers say they noticed reduced pore size and fewer blemishes after using this mask.
As a bonus, a little product goes a long way, meaning that you don’t have to use much to get the desired skin-smoothing effects.
Best chemical exfoliator
AHA 30% + BHA 2% Peeling Solution
Key ingredients: AHAs, salicylic acid, hyaluronic acid, vitamin B5
This exfoliant is the most popular product from The Ordinary — it had an 85,000-person waiting list in 2020 after it went viral on TikTok and Kim Kardashian mentioned it was part of her beauty routine.
While at-home peels aren’t for everyone, particularly those with sensitive skin or cystic acne, this one helps clear congested pores, smooth surface texture, and brighten the skin.
Reviewers say it leaves skin feeling slightly dry temporarily, but doesn’t cause peeling or irritation.
Best redness reducer
Best for: all skin types
Key ingredients: azelaic acid
This cream brightens skin and reduces redness with azelaic acid, a type of yeast that lives on the skin and can treat rosacea and acne. While some reviewers say they don’t like the formulation’s thick texture or pilling consistency, it’s supposed to be used at night — and not under makeup — since it’s a direct acid product.
Don’t let the word “acid” scare you: Over-the-counter (OTC) acids, or chemical exfoliants, simply help get rid of dead skin cells and are weaker than treatments you would receive from a dermatologist or aesthetician.
Best for mature skin
Buffet
Key ingredients: peptides, amino acids, hyaluronic acid
This serum is targeted for mature skin because it improves texture and reduces imperfections using peptides. However, according to the brand, it can take up to 4 months of use to start seeing results, so consistency is key with this product.
Reviewers say that their skin looked clearer and brighter as a result. It’s important to note that since this product contains peptides (amino acids that when absorbed into the skin, can improve the skin’s moisture barrier, help clear breakouts, and more), it shouldn’t be used with direct acids or ascorbic acids, like the Azelaic Acid Suspension 10% on our list.
Best acne-fighter
Niacinamide 10% + Zinc 1%
Key ingredients: niacinamide (vitamin B3)
Using a 10 percent concentration of niacinamide (a form of vitamin B3 that can help your skin build a stronger moisture barrier and minimize redness, blotchiness, and pore size), this blemish-fighting cream soothes trouble spots and evens skin texture.
Reviewers like how easily the product absorbs into the skin and the way it helps eliminate blackheads. Note that because niacinamide can affect the strength of vitamin C, it’s important not to use vitamin C products in the same routine.
Best face oil
100% Organic Cold-Pressed Rose Hip Seed Oil
Key ingredients: rosehip seed oil
This rose hip seed oil lets your skin reap the benefits of the ingredient’s skin-smoothing nutrients, including linoleic acid (which helps strengthen the skin barrier to keep moisture in) and pro-vitamin A.
While people with oily skin may be reluctant to use oil on their skin, reviewers say that this product provides moisture and improves texture for all skin types and that it doesn’t cause breakouts.
Best skin care regimen
The No Brainer Set
Key ingredients: varies for each product in the set
This three-product set includes The Ordinary’s Natural Moisturizing Factors + HA, Granactive Retinoid 2% Emulsion, and Buffet. It’s the brand’s best-selling skin regimen, since the included products target dark spots and aim to improve skin texture.
It supports all skin types and provides an overall glow with consistent use. Reviewers suggest using this set as a nighttime routine because of the pilling nature of the Buffet cream.
Best eye serum
Caffeine Solution 5% + EGCG
Key ingredients: caffeine, epigallocatechin gallatyl glucoside (EGCG)
This eye serum de-puffs and brightens with two ingredients: caffeine and EGCG derived from green tea leaves, which are known for their anti-inflammatory effect on the skin.
The water-based formula is lightweight enough for the delicate area around the eyes and creates a smooth base for concealer.
Best dry skin treatment
Marine Hyaluronics
Key ingredients: hyaluronic acid, algae extract
Made with a lightweight form of a hyaluronic acid, this popular serum allows your skin to attract and hold water without the creamier texture of a traditional hyaluronic acid.
Reviewers say that this airier formulation provided necessary moisture without irritating sensitive skin. It’s a great addition to your skin care routine when you need an added boost of moisture, especially in the winter.
Best SPF
Mineral UV Filters SPF 30 with Antioxidants
Key ingredients: zinc oxide, titanium dioxide, Tasmanian pepperberry
Formulated with both zinc oxide and titanium oxide, this sunscreen works to reflect damaging ultraviolet rays and neutralize free radicals. The added ingredient of flavanones-rich Tasmanian pepperberry is meant to calm the skin, keeping redness and irritation at bay.
Reviewers say that the downside of this product is that it leaves a white cast — like many other zinc-based SPFs — which can be an issue for darker skin types.
Best full body cleanser
Sulphate 4% Cleanser for Body and Hair
Key ingredients: sulphates (SLES-2)
This all-in-one product helps simplify your shower routine without compromising on quality ingredients. The idea behind this cleanser is that it can lift dirt, oil, and impurities without stripping hair color — and the skin barrier — because it’s made with mild sulphate SLES-2.
While some reviewers comment on a lack of lather (they were expecting soapier bubbles), others remark on how refreshed their skin and hair felt after use.
Best scalp oil
100% Cold-Pressed Virgin Marula Oil
Key ingredients: cold-pressed virgin marula oil
Called a “lifesaver” by reviewers with dry hair, this antioxidant-rich oil is quick to sell out. Marula oil — which is derived from the fruit kernels of marula trees — can tame frizz, repair dried-out locks and provide shine.
Since it can also be used on skin to help even skin tone, it’s another popular two-for-one offering from The Ordinary.
Best scalp treatment
Natural Moisturizing Factors + HA for Scalp
Key ingredients: hyaluronic acid
This hyaluronic acid scalp treatment supports the function of the skin barrier on the scalp and provides hydration to keep hair at optimal health and free from flakes.
Reviewers say this serum works wonders to keep their hair dandruff-free and helps combat excess oil. However, some mention that the milky consistency of the product can make it messy to use until you get the hang of it.
Best conditioner
Behentrimonium Chloride 2% Conditioner
Key ingredients: behentrimonium chloride
This conditioner is formulated with behentrimonium chloride, an ingredient known for smoothing hair. With an almost 5-star rating on Sephora, customers rave about how shiny and soft their hair is after using this conditioner, whether their hair is fine, thick, or curly.
Many reviews note that the formula is light and easy to rinse out, providing hair with moisture without weighing it down.
Best foundation
Serum Foundation
Key ingredients: glycerin, tocopherol (antioxidant), coconut alkanes
The Ordinary’s lightweight foundation is formulated with glycerin, a natural moisturizer found in skin, and coconut alkanes, which work as an emollient to create a smooth, cake-free finish over the skin. It’s available in 36 skin tones. It’s a good option for those looking for moderate coverage without the feel (or look) of heavy makeup.
Reviewers comment on the quality of this foundation for the price point, though some note that they wish more shades were available.
Best concealer
Concealer
Key ingredients: dimethicone, tocopherol (antioxidant)
This high-coverage concealer works to cover blemishes and imperfections without clumping or caking on the skin. Made with dimethicone, a silicone emollient that forms a barrier over the skin to keep the surface looking super smooth, it also blends well so you don’t look like you’re wearing a lot of face makeup.
Reviewers say this product works well as an under-eye concealer as well as for contouring. Some did remark that the formula was a bit too drying for their skin, however.